电子邮件写作指南 Email A Write It Well Guide
When Will They Get to the Point?
他们什么时候能说到点子上？
Everyone understands what a headache bad writing can be, but even highly educated businesspeople write poorly planned, confusing e-mail. The Wall Street Journal reported in 2011 that “Employers and writing coaches say business-school graduates tend to ramble” in e-mails. The global head of recruiting for Morgan Stanley said that the bank’s associates “have trouble presenting information in e-mails to clients. Some tend to write long e-mails when only a short list is needed.”
每个人都知道糟糕的写作是多么令人头痛，但即使是受过高等教育的商人也会写一些计划不周、令人困惑的电子邮件。《华尔街日报》（Wall Street Journal）在2011年的报道中称，“雇主和写作教练都说商学院毕业生倾向于漫无目的”。摩根士丹利（morganstanley）全球招聘主管表示，摩根士丹利的合伙人“在向客户发送电子邮件时遇到困难。有些人在只需要一个简短的列表时往往会写很长的电子邮件。”
All of us know the frustration of finding the main point of an e-mail buried deep in paragraphs of irrelevant material.
我们都知道，找到一封邮件的主要内容深藏在不相干的段落中是多么的沮丧。
You can use this book to prevent your own readers from feeling that frustration with the e-mails you send out.
你可以用这本书来防止你的读者对你发出的电子邮件感到沮丧。
What Are They Trying to Say?
他们想说什么？
It’s frustrating enough to struggle through unnecessary text trying to figure out what the sender wants you to understand or to do. But it’s even worse to reach the end of your message and still be confused about what the writer’s point is. 40 percent of Plantronics respondents “confessed that they have received e-mails that made no sense whatsoever, no matter how hard or long they squinted at their computer or devices’ screens.”
在不必要的文本中挣扎，试图找出发信人希望你理解或做什么，这已经够令人沮丧的了。但更糟糕的是，当你到达信息的结尾时，仍然对作者的观点感到困惑。40%的Plantronics受访者“承认他们收到过一些毫无意义的电子邮件，不管他们对电脑或设备的屏幕看得有多辛苦或多长时间。”
This book will help you clearly identify your own purpose in writing an e-mail. You’ll be able to use your subject lines, first paragraph, and closing paragraph to send crystal-clear signals about why you’re asking for someone’s time and attention. You’ll also be more confident that your writing will help you keep your readers’ understanding and respect.
这本书将帮助你明确自己写电子邮件的目的。你将能够使用你的主题行，第一段，和结束段落来传达你为什么要求别人的时间和注意力。你也会更加自信，你的写作会帮助你保持读者的理解和尊重。
Don’t They Know I’m Drowning in E-Mail?
难道他们不知道我在电子邮件中溺水？
Staying on top of electronic correspondence can feel like a never-ending challenge. Have you ever groaned to see an e-mail that’s just one long, intimidating block of text? This book shows you how to use lists and headings in e-mails the same ways you do in longer business documents. Busy readers can be grateful when you use formatting techniques to provide a road map to guide them through your messages.
保持对电子通信的掌控感觉是一个永无止境的挑战。你有没有想过看到一封只有一长串吓人的文本的电子邮件？本书向您展示了如何在电子邮件中使用列表和标题，就像在较长的业务文档中使用一样。当你使用格式化技术来提供一个路线图来引导他们浏览你的信息时，忙碌的读者会很感激。
The beginning and end of each e-mail can create an important initial impression and final impression of you as a writer. Carefully crafting your subject lines and closing statements can help you get the results you need your e-mail to have. You can also use this book to learn writing techniques to help readers wake up, pay attention to your message, and see you as someone who communicates because you have something worthwhile to send.
每封电子邮件的开头和结尾都会给你一个重要的最初印象和最后印象。仔细设计你的主题行和结束语可以帮助你得到你的电子邮件需要的结果。你也可以用这本书来学习写作技巧，帮助读者醒来，关注你的信息，把你看作是一个因为你有值得发送的东西而与人交流的人。
A sloppily written e-mail reflects badly on both one writer and the organization he or she belongs to. Peter May, president of Greener World Media, tells Write It Well that “It’s surprising how many people fail to see that effective language is part of their business skill sets and that it’s a necessary contribution to their employers’ success.”
一封写得草率的电子邮件对一个作家和他或她所属的组织都是不利的。Greener World Media总裁彼得·梅（Peter May）告诉《好好写作》（Write It Well），“令人惊讶的是，有这么多人没有意识到有效的语言是他们商业技能的一部分，这是对雇主成功的必要贡献。”
Careless writing can signal a lack of respect for your time as a customer, client, or colleague. In contrast, carefully written e-mail stands out. It shows both clear thinking and respect for your readers’ time—qualities that earn you professional respect.
粗心的写作可能意味着对你作为客户、客户或同事的时间缺乏尊重。相比之下，精心编写的电子邮件显得尤为突出。它显示了清晰的思维和对读者的时间品质的尊重，这些品质为你赢得了专业的尊重。
For individual businesspeople, the ability to write professional-caliber e-mail gives you an asset that many employees lack. For managers, investing in e-mail training can boost an entire organization’s image. E-Mail: A Write It Well Guide includes tips and techniques you can apply right away to whatever kinds of e-mail you send at work.
对于个体商人来说，写专业水准电子邮件的能力给了你很多员工所缺乏的资产。对于管理者来说，投资于电子邮件培训可以提升整个组织的形象。电子邮件：一本写好它的指南包括一些技巧和技巧，你可以马上应用到你在工作中发送的任何类型的电子邮件上。
