【That will never work】商业启蒙英语读物Nertflix网飞的诞生



This book is a memoir, not a documentary. It’s based on my recollection of events that happened twenty years ago, so most of the conversations in this story have been reconstructed. What mattered to me, as I wrote, was rendering the personalities of Netflix’s founding team as vividly and as accurately as possible. I wanted to show them as they were, to capture the mood of the time. Most importantly, I wanted to illustrate what we at Netflix were up against—and what it felt like to somehow, despite all the odds against us, succeed.

网飞（Netflix）对于大多数人来说陌生又熟悉，说它陌生是因为和谷歌（Google）、脸书（Facebook）一样在大陆地区并不能访问。说它熟悉是因为很多爆款电视剧都由它出品，比如《纸牌屋》、《黑镜》、《鱿鱼游戏》等等。

这本书的英文名叫做《That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea》，翻译下就是《这事行不通：NETFLIX创始的秘密》，相比之下中午版的译名《复盘网飞》真的太拉胯了。

创始人马克·伦道夫从最初设想做销售牙膏、洗发水的创业项目，到将网飞发展为世界第一流媒体公司，中间经历了哪些不为人知的故事，相信看完这本书你能够有一些答案。

这本书没有过多的鸡汤，不仅适合给孩子阅读，作为培养商业思维的启蒙读物，也适合家长们休闲阅读，推荐给大家💪